Are you feeling bombarded and overwhelmed by explanations of why you must have a social media marketing strategy? You’re not alone.

Today, there are still more organizations that are trying to figure out if social media is right for them and how best to use it than there are companies that are implementing it, let alone implementing it well. First, let’s address if it is right for you and your organization.

You’ll be surprised to hear a marketing expert say this, but for many organizations social media shouldn’t be one of your top marketing initiatives. The problem is that everyone wants to jump on the next hot trend, but they forget to keep the proper perspective.

So here are a few statistics to help you gauge whether social media is the right channel for you to connect with your target audience.

Read more on PRNewsonline at http://bit.ly/dw7sPp

Dan Woods from Forbes.com discusses 10 Corporate Social Media Mistakes - Problems include poor communication with users and lack of top-level buy in.

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This week I am channeling the wisdom of Christy Schoon—and adding a bit of my own. Schoon, director of business consulting at NewsGator, makes her living helping companies improve collaboration by implementing NewsGator’s social media solution. NewsGator’s products use Microsoft SharePoint as a foundation, so Schoon often finds herself in situations in which companies have been attempting to get collaboration going for many years.

Based on her experience in hundreds of client engagements, she has developed a top 10 list of mistakes that she has seen over and over again when companies try to travel the road to Enterprise 2.0.

Read more at http://bit.ly/cUxpsv

Megan Berry from Klout.com shares her 10 indicators for businesses to adjust their Twitter program and strategy.. Great insight and helpful tips. 

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Twitter is not a one size fits all world. Your business’s Twitter strategy needs to be individually designed for your business, product and audience. That being said, there are best practices you should take into account when taking a look at your Twitter strategy.

I view #7 as the most important - You don’t know how your Twitter account actually helps your business.

read more at: http://bit.ly/cZhKCk

Mynt Public Relations was featured on NBC San Diego for an article focusing on Twitter and Facebook faux pas and how not to lose followers.

When you enter the world of Twitter, you’re generally answering the question, “What are you doing?” But you might also want to ask yourself “What are you doing wrong?”

If you see your followers dwindling or your Facebook friends disappear, there could be a good reason why.