Looking for some new Twitter statistics, facts and figures? Here you go..
Came across this great infographic from the Touch Agency on the latest Twitter statistics, facts and figures. Soak it in!
(Source: holykaw.alltop.com)
Pew Internet - Twitter Update 2011
The Pew Internet and American Life Project recently released its updated statistics on Twitter use. The report found that as of May 2011, 13% of online adults use the status update service Twitter. That represents a significant increase from the 8% of online adults who identified themselves as Twitter users the first time they were asked a “stand-alone” question about Twitter adoption in November 2010.
Twitter usage by those ages 25-44 has grown significantly since late 2010
Although young adults continue to have relatively high rates of Twitter usage, the number of 30-49 year olds who use the service has doubled since late 2010—from 7% of such users in November to 14% in May 2011. This growth trend is especially pronounced among 25-34 year olds—Twitter use for this cohort roughly doubled between November 2010 and May 2011, from 9% to 19%—although growth in Twitter use among internet users ages 35-44 was notable as well (from 8% in late 2010 to 14% in spring 2011). By contrast, Twitter adoption over the same time period was stable among the youngest adults (those ages 18-24) who were the most likely to use the service in the first survey.
These findings come from national survey findings from a poll conducted on landline and cell phones, in English and Spanish, between April 26 and May 22, 2011 among 2,277 adults (age 18 and older). The margin of error among the internet users is +/- 3.7 percentage points. To view the entire survey from Pew Internet, please visit here.
Foursquare sees 3,400 percent growth in 2010
Foursquare has become an important PR tool for hospitality, social and business connections. Not surprisingly, the company most recently posted that it saw a 3,400 percent growth in 2010. Throughout 2010, Foursquare received 381,576,305 check-ins which included one check-in from outer-space (thanks NASA).
For the athletic type, California ranked highest for Gym check-ins at 2.48% - narrowly edging out Illinois, Minnesota, New York and Washington.
It will be interesting to see how Foursquare’s growth continues in 2011 as more competition, including ‘check-ins’ via Facebook, comes into play.
Check out Foursquare’s 2010 statistics chart below and feel free to follow me at http://foursquare.com/rmanning_mynt
image courtesy of Foursquare
PR Planning for 2011 - Social Media Comes of Age
Where will PR take us next year, what will be the challenges that we face, and how do we improve performance?
According to the Social Media Comes of Age: The Vocus 2011 Planning Survey, released by Vocus and research partner eirdre Breakenridge, social media, measurement and strategic communications planning are at top of the list for 2011
Vocus surveyed 508 professionals from October 26, 2010 to November 21, 2010 to find out. While about half of the respondents were PR professionals, the rest were comprised of a mix, including social media specialists, advertisers and search marketing professionals.
A summary of the findings from the survey include:
- PR will be more challenging in 2011. Sixty percent of respondents said PR will be more challenging in 2011. The dynamics of social media and budgets were among the top reasons why.
- Budgets expected to improve over 2010. Forty-two percent said they expect budgets to “increase somewhat” or “increase significantly” versus 29% that said the same last year. In addition, 20% said budgets would “decrease somewhat” or “decrease significantly” versus 29% that said the same last year. Search professionals and advertisers were the most optimistic about budgets.
- PR and marketing playing nicer in the social media sandbox. Twenty-three percent of respondents said marketing is leading social media efforts while PR is contributing, while 22% of respondents said PR is leading social media efforts with several other departments contributing. These two categories received the highest rankings among six options.
- High marks for social media maturity on self-evaluation. Organizations overwhelmingly gave themselves high marks for social media maturity, with 67% saying they are participating, sharing and contributing to social conversations.
This year’s survey results are available for download with registration on Vocus’ Website: http://www.vocus.com/resources/public-relations-planning/index.asp
via Computerworld - the expansion of Twitter continues at a rapid rate thanks to smartphone integration.
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Twitter’s mobile user base has spiked 62% since mid-April, thanks in great part to the release of official Twitter applications for iPhone, Android and BlackBerry phones.
During this timeframe, the proportion of Twitter users who sign up for the service directly from a mobile device has increase to 16%, up from five percent, Twitter CEO Evan Williams said in a blog post on Thursday. “As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users.
Indeed, 46% of active users make mobile a regular part of their Twitter experience,” Williams wrote. Prior to the release of those official mobile applications, mobile adoption of Twitter had been held back by the “plethora” of mobile applications that weren’t specifically endorsed by the company, which confused people while trying to pick one, he wrote.
Still, the most popular way of accessing Twitter from a mobile device remains the company’s mobile site, used by 14% of all Twitter users. SMS service and the Twitter for iPhone application each have 8% of unique users, followed by the Twitter for BlackBerry application with 7%.
Williams also said that externally-built Twitter applications have increased to almost 300,000, almost tripling since the company held its Chirp developer conference in mid-April. Meanwhile, registered users are at 145 million people.
Interesting article from PRNewsonline.com. Based on a recent Pew Research report, only 42% of Americans consider the TV set a necessity. While I find this number pretty shocking, it only illustrates the shift from traditional media to media-on-the-go and online. This factor is extremely important when looking at public relations strategy and implemention of new media.
I can say that I have several friends who have stopped their cable and TV services (some due to expense) and now do all of their viewing on their laptops. I don’t see myself drifting away from my TV any time soon - especially if one of those 3D sets comes into play during football season.
Do you have any intentions to turn your back on your TV? Where does it rank for you as a needed technology?
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Scott Van Camp writes — According to Pew, this number has been dropping—from 52% last year and 64% in 2006. Of all of the findings that come from Pew Research (and it seems like they do 20 surveys a day) this one hits home the most for me. Comfortably settling in front of the tube almost every night is part of my DNA, but I see the younger demo watching shows on their iPads and phones on trains and planes these days. Plus, the expense of cable TV can’t be ignored, especially in today’s economy. In fact, SNL Kagan reported last week that in Q2 of this year the total number of subscribers dropped (by 711,000) for the first time in cable’s history. For communicators, all of this confirms that while still paying dividends, traditional broadcast outreach needs to be looked at closely. For me the question is, if regular TV is no longer a necessity, when will it be become extinct?
