CountOff, a new National Daily Deals Site, to Launch May 2
CountOff shifts the focus away from confined local discount offers to large-scale customer acquisition for nationwide merchants
CountOff, the new daily discount website for national merchants, today announced the upcoming launch of CountOff.com, the company’s social ecommerce network. Scheduled to launch May 2, 2011, CountOff brings a fresh approach to the ‘daily deal’ format by shifting the focus away from discounts confined to local businesses in individual cities to leading national retailers and brands.
Partnering with major brands such as NASCAR Racing Experience, as well as boutique sites, CountOff offers customers highly customizable and brand-orientated landing pages. When visitors log on to CountOff, they will see the CountOff promotions (CountOffers) offering consumers 50-plus percent discounts to both merchant websites and national retail locations. Page design takes on the look and feel of the merchant’s own site to best promote and showcase the most popular items selected by the retailers.
“When we began the concept of CountOff, we saw that national retailers were getting left behind from the daily deal phenomenon,” said Michael Goldstein, president of CountOff. “We wanted to be a champion for the national retailers who have previously not been able to integrate themselves into the discount sales model. CountOff spotlights and promotes the merchant’s brand to ensure they obtain the highest return and greatest customer retention possible.”
(sample CountOff page)
“NASCAR Racing Experience has had previous success at the local level with daily deals,” said Heather Lutz for NASCAR Racing Experience. “CountOff allows us to take our previous local success and offer it directly to our national audience with a broad, nationwide campaign. As NASCAR Racing Experience continues to expand its audience, we look forward to offering this exciting opportunity to a new fan base.”
With CountOff, merchants are able generate their own redemption codes for customers who purchase CountOffers - the redemption process works with the merchants pre-existing systems. This approach allows merchants to directly increase their own customer retention rates with low acquisition costs.
With zero initial investment from merchants, CountOff allows merchants to keep 75 percent of deal revenue – significantly higher than companies that focus on local markets. For more information, visit www.CountOff.com.
