Today is a good day for the Internet.


Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security.

Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO Alliance.

image

"This news can’t be overstated for anyone who desires better protection against hackers; whether consumers, security professionals, Internet privacy advocates, or the millions of global YubiKey users who appreciate its ‘one touch’ strong authentication and ease-of-use," said Stina Ehrensvard, CEO and Founder, Yubico, Inc. "Having a leading Internet browser adopt FIDO U2F signals the arrival of new and stronger options for authentication and security."

The new FIDO U2F Security Key is a specially designed YubiKey that relies on high-security, public-key cryptography. Durable, conveniently sized, and blue in color, all it takes to authenticate is to touch the button on the key after it has been inserted into a USB port. With the FIDO U2F Security Key, there are no drivers, no client software, no middleware, and no traditional and costly certificate authority (CA) model.

Each FIDO U2F Security Key has a secure element, powered by NXP, which performs cryptographic functions triggered by a simple touch of the key. This isn’t a biometric device, instead it uses a capacitive sensor activated by the small amount of electricity the human body naturally produces.

Once touched, the FIDO U2F Security Key provides a unique public and private key pair for each application it protects. Only those keys can correctly complete the cryptographic challenge required for authentication and a successful login.

Increase your Non-Profit Success with these 5 PR Tips


I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.

___________________________

Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and connect – never beg, cajole, or guilt trip.

Personify the cause - Your potential volunteers or donors need to be able to see the need, and they need to be able to see themselves meeting the need. That means putting people in your PR is an absolute must.

Show your gratitude - When you achieve success, share it. Give as much credit as possible to your support team, donors, and volunteers. Without them, you can’t do what you need to do – and they need to know you realize that, and that you are very grateful for their contribution. 

Make it social - Causes are causes, but when you can help a cause while connecting with or meeting friends, then those connections can become the glue that keeps volunteers engaged. Consider, most people hate to exercise, but if you ask them to jog or walk with friends for a cause, they flock to it with unbridled enthusiasm. When your PR can unlock the secret of social activism you will increase your volunteer retention and overall success.

Make it meaningful - Finally, your communication must drive home the real meaning of not only the greater cause, but also in each individual activity. People love to make a difference they can see. Sure, they will give to an ambiguous cause, but they really invest in something that has real, tangible meaning. 


Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!!

We are so proud of him and his love of carrots! 

Tweet Tweet……



All the cool kids are doing it…. connect with us on Twitter!!! 

image

San Diego’s NextLevel Celebrates 15 Year Anniversary!!


A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau. 

image

Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of internet connection could result in the loss of life, money, or reputation.  These first clients still remain with NextLevel today because of the unsurpassed quality of both NextLevel’s technology and unmatched customer service. 

Throughout the last 15 years, the company has introduced new private WAN, co-location and unified communications services all built on its mission-critical internet foundation.  This year, the company established the NextLevel Cloud, a fully managed private cloud network for organizations looking for a modern, cost effective and secure alternative to building and maintaining their own cloud based communications systems.

Several years ago, NextLevel focused its sales and growth model on the reseller channel to break new ground outside of the California market.  This strategic expansion, coupled with high adoption and low churn rates of NextLevel Voice and NextLevel Cloud services, resulted in the company’s solutions becoming rapidly deployed across the nation.

As NextLevel has evolved its company and technology, it was also imperative to introduce a new brand and corporate image.  Targeted towards a national audience and broader verticals, earlier this year, the company launched a redesigned website and company logo which truly reflects its full range of cloud based products.  NextLevel is committed to making communications as easy as possible by providing a fully managed system, unmatched customer service and unbeatable value for today’s business.