Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!!

We are so proud of him and his love of carrots! 

Tweet Tweet……



All the cool kids are doing it…. connect with us on Twitter!!! 

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San Diego’s NextLevel Celebrates 15 Year Anniversary!!


A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau. 

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Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of internet connection could result in the loss of life, money, or reputation.  These first clients still remain with NextLevel today because of the unsurpassed quality of both NextLevel’s technology and unmatched customer service. 

Throughout the last 15 years, the company has introduced new private WAN, co-location and unified communications services all built on its mission-critical internet foundation.  This year, the company established the NextLevel Cloud, a fully managed private cloud network for organizations looking for a modern, cost effective and secure alternative to building and maintaining their own cloud based communications systems.

Several years ago, NextLevel focused its sales and growth model on the reseller channel to break new ground outside of the California market.  This strategic expansion, coupled with high adoption and low churn rates of NextLevel Voice and NextLevel Cloud services, resulted in the company’s solutions becoming rapidly deployed across the nation.

As NextLevel has evolved its company and technology, it was also imperative to introduce a new brand and corporate image.  Targeted towards a national audience and broader verticals, earlier this year, the company launched a redesigned website and company logo which truly reflects its full range of cloud based products.  NextLevel is committed to making communications as easy as possible by providing a fully managed system, unmatched customer service and unbeatable value for today’s business. 

How To Write and Pitch a Bylined Article That WILL Get You Published


Great piece by intermarkadstream:

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By Sonia Blumstein, Account Supervisor at Intermark Group

Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers.

Yet even today, an opinion-editorial (sometimes called a guest opinion or bylined article) published on The Wall Street Journal’s editorial page can be worth tens of thousands of dollars in FREE, earned media.

And who doesn’t want that?

Fortunately, today’s newspaper op-ed shelf life is longer than the life of a sheet of black-and-white typed ink. A published piece lives on past its publication date on the Internet, through repostings on blogs and on social media. Cumulatively, that equals a gazillion eyeballs that still care about the opinion-editorial page: thought leaders, lawmakers, concerned citizens.

But please - pretty please - learn to write them right.

Here are some tips to write an effective opinion-editorial that will land you in your local newspaper, and with the right wordsmithing, could land you in a top-tier publication.

Read More

Academic Institutions Get FREE Web Endpoint Security from EdgeWave


Schools, Universities, and students are faced with the same online dangers and threats that wreak havoc on the world’s largest enterprises. Unfortunately, academic institutions frequently do not have the resources to fight these new and damaging cyber threats that are increasingly using remote and mobile endpoints as attack vectors.  

To make the internet a safe and productive learning tool, EdgeWave has announced the availability of EdgeWave Cloud Endpoint Security, a new cloud-based web security solution which is offered for FREE to academic customers.  Simple to install and deploy across student and staff computers, the cloud service powerful enterprise grade protection from APTs, including botnets, malware, viruses, and more.    Blocked website categories include adult content, copyright infringement, questionable content, and sites at risk of security exploits.

The new cloud-based EdgeWave Cloud Endpoint Security delivers proven web security to laptops, regardless of their location, without requiring VPN access or additional hardware.

Those interested to protect their student and staff laptops for free, can get more information and download instructions here —www.edgewave.com/cloudendpointsecurity.

A look at the evolution of social media (2008-2013)
The following infographic from Hootsuite delivers a great snapshot of the last five years of social media.  How it has evolved, the power that it brings and how it has impacted our lives as public relations professionals.

A look at the evolution of social media (2008-2013)


The following infographic from Hootsuite delivers a great snapshot of the last five years of social media.  How it has evolved, the power that it brings and how it has impacted our lives as public relations professionals.

Happy New Year!!

Wishing you all a wonderful, warm, safe, happy and healthy New Year and may 2014 bring you joy and happiness!

Wishing all a Safe and Happy Halloween!! Our very own Phife doing his best Testudo impersonation!! Go Terps!!

Wishing all a Safe and Happy Halloween!! Our very own Phife doing his best Testudo impersonation!! Go Terps!!

PR Pros: 10 Signs Your Boss Is Out Of Touch


By Chad Giron


#10. “Did you fax out the press release?”

(Cue Grumpy Old Man voice) BACK IN MY DAY, people actually used to fax out press releases. No, seriously. In the year 2000! Didn’t you ever wonder why Cision still includes fax numbers?

 

Fax Machine


#9. He or she still has a Blackberry. And, correspondingly, also perhaps a belt clip.

“I couldn’t live without a physical keyboard!”

Bases. Covered.


Bases. Covered.


#8. “Does this media list have the top 25 dailies?”


Uhm, are there even 25 total daily newspapers LEFT in this country? There are. But when the Honolulu Star-Advertiser has a higher average circulation than the Boston Globe, I wouldn’t sweat it too much.


#7. “Are we on MySpace? We should do something on The Facebook.”


The only person on MySpace is Justin Timberlake. Shh. Shh. Hush, now, social media illiterate. There will be plenty of time for you to discover Facebook when your children go off to college and you humiliate them by commenting on their photos and status updates.


#6. “Make sure you run the ad equivalency numbers for the client.”


Ad equivalency values are B.S
. Have always been B.S. and will always be B.S.


#5. “Let’s do a press conference!”


NO! NO!!! Here’s when you hold a press conference: when you hire a new head coach or you sign a bill into law. That’s about it. You hold a press conference, and your client expects this:

Expectation...


Expectation…


…but is much more likely to get this…


...vs. Reality


…vs. Reality


#4. “Where are the folders for the press kit??”


No reporter, especially at a trade show or conference, wants 20 folders worth of press kits to lug around. Put that stuff on a microsite or, if you must, a thumb drive. Hard copies, like cassette tapes and landlines, are so 20th century. Speaking of which…


#3. ”Did you do all of your call-downs?”


Gather ’round, all ye young PR pups born in the 1980s, and let me tell you of a time long past…when pitching required the strange, bygone tactic of picking up a telephone, dialing “9″ to get an out-of-office line, and actually calling a reporter with the goal of selling your story to them, via your voice…and your words…via telephonic communication! WHAT??? Yes!


#2. “I don’t tweet.”


Well…you probably should. According to MediaBistro, almost 60% of journalists worldwide are. Here’s a nice little article from Social Media Today to help you get started.


#1. “Did the client get their daily clips?”


Hey, PR kiddies, did you ever wonder why news articles that mention your client are called “clips”? Because back in the day, part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”. It SUCKED. Google Alerts have made clips go the way of the Dodo.


** Editorial Note: clip books are so old-school, I can’t even find a picture of one online…


That’s my take. I ask you, my PR pro friends, what are some of your signs that your boss or a fellow PR person is out of touch?

We are just half way through National Cyber Security Awareness Month and each and every one of us needs to do our part to make sure that our online lives are kept safe and secure.  The last 10 years has seen major changes to our ability to access online content and with that, increased dangers.

We are just half way through National Cyber Security Awareness Month and each and every one of us needs to do our part to make sure that our online lives are kept safe and secure.  The last 10 years has seen major changes to our ability to access online content and with that, increased dangers.

National Cyber Security Awareness Month begins today! #NCSAM


National Cyber Security Awareness Month (NCSAM) – celebrated every October - was created as a collaborative effort between government and industry to ensure every American has the resources they need to stay safer and more secure online.

Look for our tweets and blog posts this month!!!

Since its inception a decade ago under leadership from the U.S. Department of Homeland Security and the National Cyber Security Alliance, NCSAM has grown exponentially, reaching consumers, small and medium-size businesses, corporations, educational institutions, and young people across the nation.

This year, we are celebrating the 10th anniversary of National Cyber Security Awareness Month!!!!

- See more at: http://www.staysafeonline.org/ncsam/about

 

CEOs Help Themselves With A Social Media Presence


A great piece from PRNews on the value of a social media presence for C-level executives and how PR can help the disconnect that may exist with the perceived value.

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A recent report from CEO.com found that 68% of Fortune 500 CEOs have no social media presence. Interestingly, we wrote about another study showing that roughly 80% of director-level respondents indicated that their CEO would be open to coaching and counseling.

Think that’s a void that PR can fill?

The dearth of C-level executives on social media (and the simultaneous desire for counsel) represents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

In a recent issue of PR News, Anne Green, president-CEO of CooperKatz & Co. Inc., argued that PR should take the lead on social. “PR has rapidly ascended the curve on social, to where we now drive the leading edge,” Green said. “The multi-channel, multi-message nature of our work is perfectly suited to engaging heavily fragmented audiences.” There’s no reason why this shouldn’t apply to a CEOs Twitter or Instagram account.

Need some reaffirmation about why it’s important that your CEO develop a social media presence?

Richard Branson, the founder of Virgin Group, has more than 3.5 million followers on Twitter, and Bill Gates has more than 13 million.

Indeed, having your CEO on social channels can be a powerful brand asset. PR pros should seize this opportunity and make the push to get their C-level execs on board.

I enjoyed this and wanted to share…..
via fashionprdreams

I enjoyed this and wanted to share…..

via fashionprdreams

(Source: fashiondreaming)

Why thank you fortune cookie… 

Why thank you fortune cookie… 

ComicCon is right around the corner - who is your favorite Comic book hero?


With ComicCon coming to San Diego next week - San Diego’s EdgeWave is doing a quick survey to see who everyone’s favorite comic book super hero is.  Batman is currently in the lead with a strong push in the past couple days.

Vote here for your favorite here

I’m actually a Superman fan myself - ability to fly, shoot lasers out of my eyes, and strength of a thousand men, no brainer!